Values

There is a way out of every dark mist, over a rainbow trail.

A rainbow of values, beliefs, priorities, and direction so that everyone understands and can contribute: Passion(red), Interaction(orange), Emotion(yellow), Creativity(green), Inventiveness(blue), Originality(indigo), Remarkable(violet).

This rainbow of values has a special significance for us because it generates that secret place where we can play with images, words and sounds. The elf's secret hiding place for his pot of gold is usually said to be at the end of the rainbow. Likewise, our treasure (our ideas) exists at the end of the rainbow of values. Although we are anchored in reality, we generate stories, where everything is possible, even if it takes a spell. Our marketing strategies are often accompanied by a cup of purple milk and a pink cookie.